Editor Notes (delete before publish)

• Voice: Same me they’ll meet inside Skool—candid, funny, a little unhinged, coffee in hand. No stiff “professor mode.”

• Format: Blog first, lesson second. Storytelling, clarity, then teaching.

• Structure: 800–1500 words, scannable sections, visuals sprinkled in.

• Personality: Don’t sand it down—cuss if it fits, be real, keep it me.

• Conversion: Subtle but consistent nudges (freebie → shop → community).

Publish Checklist (delete before posting)

• SEO: title, slug, meta, H1 ≠ SEO title, tags

• Add 1 freebie + 1 product + 1 community CTA

• Internal links (past blogs / next blog)

• External link(s) with UTM

• Hero image + 2 in-post visuals (with alt text)

• OG/social preview set

• Proofread: voice = candid + clear, MY authentic tone (the same me they’ll meet in Skool)

• No public Luna mentions (save her for members-only spaces)