🎯 Find a “Spice” Angle You Own
Fall rolls in and suddenly your feed looks the same: pumpkin spice everything. Pumpkin spice captions. Pumpkin spice stock photos. Pumpkin spice “limited-time” emails. Cute? Sure. Memorable? Not at all.
Here’s the catch: when you lean on seasonal clichés, you aren’t standing out — you’re camouflaging. And when your message blends into the noise, your audience scrolls right past it.
Instead of chasing latte-flavored trends, you need a seasonal “spice” angle that cuts through the clutter and actually connects. By the time you finish this blog, you’ll know how to:
Identify the real seasonal pain your audience is facing.
Turn that into a simple “Spice Sentence” you can repeat across every platform.
Repurpose it so your brand feels consistent and sharp instead of copy-paste predictable.
🧭 Why Generic Angles Fall Flat
It’s tempting to grab whatever’s trending because it feels quick and safe. But trends aren’t strategies — they’re shortcuts.
Think about it: how many pumpkin spice memes have you already scrolled past this week? Do you remember a single one? Probably not. That’s the problem. Trend-based content vanishes as fast as it arrives.
And here’s the bigger risk: if your audience can’t immediately tie your seasonal hook back to your business, it won’t matter how clever or funny it is. They’ll laugh, maybe double-tap, but they won’t take action.
👉 Bottom line: if your seasonal angle could apply to anyone’s business, it doesn’t belong in yours.
🗂️ Step 1: Find the Real Seasonal Pain
Instead of asking, “What’s cute right now?” ask: “What actually changes for my people this season?”
For many, it’s not about lattes — it’s about life getting harder.
Deadlines pile up as companies try to wrap projects before year-end.
Holiday prep drains energy and focus.
Budgets shrink while sales goals stay the same.
Shorter days and colder weather chip away at motivation.
These are the struggles your audience actually lives with. Anchor your angle in their reality, and suddenly you’re not just seasonal — you’re relevant.
Quick test: If your seasonal hook lands instantly without extra explanation and ties directly to their pain? You’re on the right track.
🗂️ Step 2: Write Your “Spice Sentence”
Once you’ve spotted the pain point, condense it into one simple, repeatable line. I call this your Spice Sentence.
Here’s the formula:
This season, when [pain happens], I help you [desired outcome] without [common frustration].
Example 1:
“This fall, when your schedule explodes, I help you keep your brand visible without working 20 extra hours a week.”
Example 2:
“When the holiday overwhelm kicks in, I’ll show you how to sell without feeling salesy.”
Each one is direct, plain-language, and clearly tied to the offer. No decoding required.
💡 Your goal: create one line so sticky it can live everywhere — on a blog headline, in an Instagram caption, as your podcast intro, or in an email subject line. If you can’t boil it down, it’s not ready yet.
🗂️ Step 3: Make It Repeatable
A strong hook shouldn’t just work once — it should work everywhere.
Test-drive your Spice Sentence across different formats:
Blog headline: “How to Keep Selling When Your Clients Vanish for the Holidays”
Instagram reel: “3 Ways to Stay Visible While Everyone Else Ghosts You in December”
Email subject line: “Feeling the holiday crunch? Try this quick shift.”
Notice the pattern? The phrasing flexes to fit the format, but the core message stays the same. That’s what makes it memorable.
🗂️ Step 4: Proof It Works (A Real Example)
Last year, a client of mine was prepping for a fall promo. Their first draft leaned heavy into pumpkin-spice humor. It was cute, but it wasn’t landing.
We shifted the angle to this instead:
“This season, when your energy dips, here’s how to keep your sales pipeline full.”
That one change boosted their email open rate by 22%. More importantly, three new contracts rolled in during what had historically been their slowest quarter. Why? Because the message spoke to the reader’s real-world reality, not their latte order.
🛠️ Your Spice Checklist
Here’s how to put this into practice today:
Identify your audience’s seasonal pain point.
Draft your Spice Sentence using the formula.
Test it across 3 different platforms.
Refine until it feels clear, sticky, and directly tied to your work.
Do this once and you’ve got a repeatable, season-proof hook you can return to year after year.
🚀 Wrap-Up & Next Steps
Pumpkin spice belongs in your mug, not your marketing plan. A hook that cuts through noise and speaks directly to your audience’s struggles? That’s the kind of spice that actually sells.
👉 Your action step: Write your own Spice Sentence today. Use the checklist above, refine it, and then put it to work.
Resources to Help You Nail It
Download the Seasonal Hook Worksheet — brainstorm your audience’s real seasonal pain points + draft your Spice Sentence.
Explore the Content Angle Bundle — 50 plug-and-play angles you can use all year long.
Join the Conversation in Pulse Patio™ — share your Spice Sentence inside our community and get real feedback to sharpen it.
Final thought: Pumpkin spice fades fast. But your message? That should last longer than a latte. ☕✨
