"Discipline is the bridge between goals and accomplishment."
— Jim Rohn

Psychology of Branding

Master the Mind Behind Memorable Brands.
This series unpacks the science of why people notice, trust, and stay loyal to certain brands. You’ll explore color psychology, storytelling, perception, trust-building, and decision-making to understand how each choice you make influences customer emotion and action. Presented in bite-sized lessons with practical tools, this series helps you translate proven psychological principles into design, copy, and marketing moves that resonate on a deeper level—so your brand connects not just visually, but emotionally and instinctively.

Along the way, you’ll gather timeless strategies you can return to again and again as your brand grows, giving every future launch and refresh a clear psychological edge.

Who this is perfect for:
Solopreneurs, creatives, and small-business owners ready to go beyond “pretty visuals” and build brands that customers can’t forget. Whether you’re starting from scratch or rethinking your presence, you’ll learn how to create messaging and experiences that naturally attract and keep the right audience.

Community Perk:
Pulse Patio™ members get priority access, extra discussion prompts, and ongoing support to keep applying what you learn. Members also lock in a special discounted rate and receive bonus mindset resources designed to keep your branding work inspired and consistent.

Member Rate: $47 | Standard Rate: $67 (per masterclass)
Member Rate: $297 | Standard Rate: $397 (full bundle)

Inside the Masterclass Series

Turn Human Behavior into Brand Power
Uncover the science behind why people connect with some brands and scroll past others. The Psychology of Branding masterclass series distills research on perception, color, storytelling, trust, and decision-making into clear, actionable insights. You’ll see exactly how emotions drive buying choices and how to apply those cues to your own brand—so every design, word, and offer feels intentional and magnetic.

What you’ll love:

  • Eye-opening lessons that make marketing decisions feel obvious instead of overwhelming.

  • Practical strategies you can weave into design, copy, and campaigns right away.

  • Confidence in knowing your brand is built to resonate on a human, not just visual, level.

Everything You Need in One Place
This series is more than theory—it’s a self-paced, neatly organized toolkit for creating deeper brand connections. Each module combines bite-sized lessons, real examples, and worksheets so you can learn, reflect, and implement at your own speed. Whether you binge it in a weekend or spread it across coffee breaks, you’ll leave with a cohesive understanding of how psychology shapes every brand touchpoint.

What you’ll receive:

  • A complete masterclass series with video lessons, guided notes, and key takeaways.

  • Downloadable prompts and exercises to translate insights into action.

  • Ongoing access so you can revisit materials whenever inspiration strikes.

Quick Questions + Answers
Q: Is this series beginner-friendly?
A: Absolutely. It’s designed for solopreneurs and creatives at any stage who want to build stronger emotional connection into their brand.

Q: How long will it take to complete?
A: Most members finish in a week or two, but you set the pace—your access never expires.

Get Started Today
Tap Learn More Now >>> below to explore the full series and start shaping a brand that sticks in hearts and minds for the long run. Each module is designed to turn insight into action fast, so you can begin applying what you learn the very same day and revisit anytime for fresh ideas. Your brand will thank you.

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Perception

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Color

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Design

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Storytelling

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Trust

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Influence

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Decision-Making

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Habits

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Connection

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Archetypes

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Perception 〰️ Color 〰️ Design 〰️ Storytelling 〰️ Trust 〰️ Influence 〰️ Decision-Making 〰️ Habits 〰️ Connection 〰️ Archetypes 〰️

The Psychology of Perception
Learn how the human brain filters and interprets information so you can design brand experiences that instantly feel clear, trustworthy, and memorable. Discover the small visual and verbal cues that help people notice, process, and remember your message the first time.

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The Psychology of Color
Explore how color shapes mood, triggers memory, and drives buying behavior. You’ll learn to choose palettes that convey the right emotion, increase brand recognition, and create the instant “this is for me” feeling that builds loyal fans. 

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The Psychology of Design
See how layout, typography, and spatial balance guide attention and influence action. This module shows you how to combine aesthetics and strategy so every design choice moves your audience closer to engagement and conversion.

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The Psychology of Storytelling
Unlock the science of narrative and why stories stick when facts fade. You’ll learn to frame your brand journey and customer success stories in a way that sparks emotion, inspires trust, and turns casual browsers into devoted supporters.

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The Psychology of Trust
Discover the subconscious triggers that help people feel safe investing time and money in your brand. From consistent messaging to social proof, you’ll learn practical steps to build credibility and lasting loyalty, strengthening customer interactions.

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The Psychology of Influence
Dive into principles like reciprocity, authority, and social proof to ethically motivate action. This module teaches you how to weave subtle influence into your copy and offers so customers feel inspired—not pressured—to say yes.  

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The Psychology of Decision-Making
Understand how people weigh options, avoid risk, and commit. You’ll uncover strategies to simplify choices, reduce friction, and present offers that feel natural and rewarding, boosting confidence and increasing conversions without gimmicks. .

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The Psychology of Habits
Explore how daily routines and small cues shape long-term customer behavior. Learn to create brand touchpoints and follow-ups that nurture repeat engagement and naturally turn one-time buyers into loyal, lasting advocates who keep coming back.

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The Psychology of Connection
Master the subtle signals that create belonging and emotional resonance. From language and imagery to shared values, you’ll learn to cultivate genuine relationships that transform audiences into active communities.

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The Psychology of Archetypes
Tap into timeless character patterns that people instinctively recognize. This module shows you how to select and express an archetype so your brand feels familiar, magnetic, and consistent across every touchpoint.

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Frequently Asked Questions

Payments + Billing

  • We accept major credit and debit cards through a secure checkout. Your payment is processed instantly and you’ll receive a confirmation email with your receipt. No extra steps or hidden fees—just a smooth, one-click process.

  • Because each service includes immediate access to resources and scheduling, all sales are final unless otherwise stated on the specific offer page. If an unexpected issue occurs, reach out and we’ll review on a case-by-case basis to find a fair solution.

  • If you purchase a recurring membership, it will auto-renew on the same date each billing cycle. We’ll send a reminder before renewal and you can update or cancel anytime in your account settings to avoid future charges.

  • Absolutely. A simple receipt arrives by email after every payment, and you can request a full invoice for business or tax records at any time. We’ll send it within one business day of your request.

Policies + Terms

  • You may reschedule most coaching or service appointments with at least 48 hours’ notice using the link in your confirmation email. Cancellations with less than 48 hours’ notice may forfeit the session fee to respect the time reserved and team scheduling.

  • All templates, guides, and digital resources are licensed for personal and business use inside your own brand. Redistribution, resale, or sharing outside your team is not permitted. If you need extended rights, contact us to discuss a custom license.

  • When replays are included, a recording and any related materials will be sent within 24–48 hours. If a particular service does not include replays, you’ll find that clearly noted before purchase so there are no surprises.

  • Your information stays secure and confidential. We never sell or share your data, and all payments are processed through encrypted systems that meet or exceed industry standards for privacy and security.

Support + Access

  • After purchase you’ll get an email with direct links to your materials and where they live (website, Notion board, Skool, or other platform). Follow the link in that message to jump straight in — no hunting required.

  • Yes. Automated reminders arrive before any scheduled session, and follow-up emails include replays, resources, or next steps so you never feel lost or forget an action item.

  • First, check your spam or promotions folder—email filters can be sneaky. If it’s not there, email support@pulsebrandingco.com and we’ll resend your confirmation or reset your access within one business day.

  • Email support@pulsebrandingco.com for fast assistance. Our standard response time is one business day, but we prioritize urgent access or payment issues and aim to respond as quickly as possible.