📋 Asset Checklist That Prevents Panic
Picture this: It’s launch day. You’ve hyped your offer, emails are scheduled, energy’s high… and then someone messages you: “Hey, the checkout button doesn’t work.”
Cue the panic spiral—sweaty palms, frantic DMs, last-minute scrambling. That’s launch panic. Almost everyone experiences it once. The smart ones fix it with a system. The rest? They either stop launching or burn themselves out.
👉 The secret to stress-free launches isn’t a better offer—it’s a better checklist.
Today I’ll walk you through the must-have assets and the simple system for assigning owners + due dates so nothing slips through the cracks.
🧭 Why a Checklist is Non-Negotiable
Launches don’t collapse because your idea is bad. They collapse because the tiny pieces—links, pages, emails—aren’t aligned.
Checklists don’t just organize you; they keep you calm. Panic always comes from uncertainty. A checklist removes that guesswork. You’ll know exactly what’s done, what’s pending, and who’s responsible.
👉 Without a checklist, you’re winging it. With one, you’ve got a project plan.
🗂️ Step 1: The Core Launch Assets
Here’s the minimum stack almost every launch needs:
Sales Page / Landing Page → clear promise, proof, price.
Checkout Page → distraction-free, mobile-friendly. Test it twice.
Order Bump → small add-on (template, mini-training, workbook).
Five Emails →
Teaser (what’s coming)
Announcement (doors open)
Proof (testimonial/story)
Reminder (mid-cart)
Last Call (urgency close)
Three Social Posts → teaser, announcement, urgency.
UTM Links → so you actually know what’s converting.
If these assets are in place, you’ve got the backbone of a solid launch.
🗂️ Step 2: Assign Owners + Due Dates
Most people create a checklist… and stop there. On launch week, everyone assumes someone else handled it. That’s how details slip.
Instead:
Put each asset in a shared doc.
Assign a clear owner (“me,” “designer,” “VA”).
Add a due date before launch week.
Color-code: green = done, yellow = in progress, red = stuck.
That’s how a list turns into a system.
🗂️ Step 3: Proof It Works (Real Example)
One of my clients used to write launch emails the night before they sent them. Stress? Off the charts.
We built a checklist with sales page, checkout, bump, 5 emails, 3 social posts, UTMs. She assigned tasks to herself and her VA with due dates one week ahead.
Result? No late-night scrambling, no broken links, and she actually enjoyed the launch week. Bonus: her VA caught a checkout error before launch—saving her from lost sales.
🛠️ Your Anti-Panic Plan
Try this today:
Create a table with the six core assets.
Add owner + due date for each.
Color-code progress.
That’s your anti-panic system. Done.
🚀 Wrap-Up & Resources
A launch doesn’t fail because of the big stuff—it fails because of the forgotten stuff. One missing link can derail everything.
👉 Action Step: Build your checklist now, not the night before. Assign owners, set dates, and prevent panic before it starts.
Resources to Help You Nail It
Download the Launch Asset Checklist — plug-and-play sheet for assets, owners, and due dates.
Explore the Launch Asset Tracker Pro™ — Notion + Google Sheet templates for team launches.
Join the Conversation in Pulse Patio™ — share your checklist and get feedback before your next launch.
💡 Final thought: Panic is optional. Checklists make sure of it.
