Launch panic doesn’t come from a bad offer—it comes from missing pieces. In this post, you’ll learn the six core launch assets every business needs, plus a simple system for assigning owners and due dates so nothing slips through the cracks.

Sending the same sales message to everyone is a fast way to lose half your audience. Cold, warm, and hot leads each need a different conversation. In this post, you’ll learn how to segment your list, match your message to readiness, and guide every buyer closer to “yes.”

Most launches flop not because of the offer, but because there’s no clear map. In this blog, you’ll learn how to structure your launch into three simple phases—Teaser, Launch, and Close—so your energy stays high, your message is clear, and your sales don’t fizzle out.

Every offer has potential—but if it’s packaged with a weak promise, fuzzy proof, or shaky price, it falls flat. In this blog, you’ll learn how to build a Magnetic Offer that sells itself: a crystal-clear promise, undeniable proof, and a confident price point.