💥 Craft the Magnetic Offer (Promise, Proof, Price)
Every business owner has that gut-punch moment: “Why isn’t anyone biting?”
You’ve poured your energy into creating an amazing offer. You know it could help people. But the sign-ups don’t roll in. Inquiries stay flat. Or worse—people smile politely and say, “I love it… but not right now.”
Here’s the truth: nine times out of ten, the problem isn’t your product. It’s the way you’ve packaged it. A weak promise, fuzzy proof, or wobbly price can sink even the best idea.
Today we’re going to fix that. By the time you finish reading, you’ll know how to package your work into a Magnetic Offer people instantly recognize as valuable: a crystal-clear promise, undeniable proof, and a confident price.
🧭 Why Clarity Beats Cleverness
Too many offers get buried under clever taglines, “cute” branding, or insider jargon. If your client has to pause and decode what you actually deliver, they’re gone.
Here’s the kicker: solopreneurs and creatives often make this harder on themselves because they’re so close to their own work. They want it to sound different, innovative, elevated… and in the process, they make it fuzzy.
A magnetic offer doesn’t need to be clever. It just needs to be clear. It makes a promise people already want. Simple, outcome-forward, undeniable.
Think:
“Launch your new brand in 5 days without tech headaches.”
vs.“A unique 360° immersive brand identity experience.”
👉 Bottom line: Your offer should read like a solution, not a riddle.
🗂️ Step 1: Write the Promise They Want
Your promise is the headline of your offer. It should do three things:
Name the specific outcome.
Eliminate the biggest roadblock.
Make it feel doable in a clear timeframe.
Examples:
“Book your first 3 clients in 30 days without paid ads.”
“Design a website you’re proud of in one weekend—even if you’re not ‘techy.’”
Notice how each is simple, believable, and tied to a result the audience already craves.
🗂️ Step 2: Show the Receipts (Proof)
A promise without proof is wishful thinking. Proof is what makes your audience lean in.
This can look like:
Client testimonials echoing the same result you’re promising.
Before/after snapshots that show the transformation.
Personal stories of how you achieved the result yourself.
Numbers (time saved, revenue earned, clients booked).
You don’t need a dissertation. One strong, relevant “receipt” is enough to make someone think, “Okay, this works.”
👉 Bonus tip: If you’re just starting, use your own results or those from beta testers.
🗂️ Step 3: Price with Confidence
Here’s the truth: people aren’t only buying your product, they’re buying your confidence.
If your price feels apologetic—like you’re whispering it or justifying it—they’ll sense it.
Instead of asking, “What will people pay?” ask:
What transformation am I delivering?
What’s the cost of staying stuck?
What price makes me show up fully and deliver my best?
Magnetic pricing is about alignment: high enough to signal value, but simple enough to avoid overthinking.
Example: “$497 flat” feels cleaner and more confident than “$497.27 + tax + processing fees.” Keep it human. Keep it simple.
🗂️ Step 4: Proof It Works (Real Example)
A coach I worked with was offering a “Holistic Lifestyle Alignment Package.” Fancy, but no one knew what it actually meant.
We reframed it into:
Promise: “Lose the overwhelm and create a weekly plan that saves you 10 hours.”
Proof: A client testimonial showing exactly how they freed up that time.
Price: $297 flat.
Her next launch? Sold out in under two weeks. Same offer. Same delivery. Different packaging.
🛠️ The 3-Step Magnetic Offer Checklist
Want to draft yours today? Here’s a quick framework:
Write one sentence that names the outcome, removes a roadblock, and sets a clear frame of time/effort.
Add one strong receipt of proof (testimonial, story, or your own results).
Assign a clean, confident price.
That’s your Magnetic Offer draft. Simple. Clear. Powerful.
🚀 Wrap-Up & Next Steps
Your offer doesn’t have to be complicated to be compelling. The most magnetic ones usually boil down to three things: a promise people want, proof they can believe, and a price delivered with confidence.
👉 Action Step: Draft your Magnetic Offer today. Then refine until it feels clear, sticky, and strong enough to sell itself.
Resources to Help You Nail It
Download the Magnetic Offer Builder Worksheet — fill-in template for crafting your Promise, Proof, and Price.
Explore the Offer Blueprint Bundle™ — swipe files + examples for packaging irresistible offers.
Join the Conversation in Pulse Patio™ — share your draft and get real-time feedback from peers + coaches.
💡 Final thought: Clarity sells. Package it right, and clients won’t just glance at your offer—they’ll lean in and say yes.
