“When people use your brand name as a verb, that is remarkable.”
— Meg Whitman
🗺️ Sketch Teaser → Launch → Close
Most launches flop not because of the offer, but because there’s no clear map. In this blog, you’ll learn how to structure your launch into three simple phases—Teaser, Launch, and Close—so your energy stays high, your message is clear, and your sales don’t fizzle out.
💥 Craft the Magnetic Offer (Promise, Proof, Price)
Every offer has potential—but if it’s packaged with a weak promise, fuzzy proof, or shaky price, it falls flat. In this blog, you’ll learn how to build a Magnetic Offer that sells itself: a crystal-clear promise, undeniable proof, and a confident price point.
🎯 Find a “Spice” Angle You Own
Pumpkin spice belongs in your mug, not your marketing plan. Seasonal clichés might get a smile, but they won’t make your audience stop scrolling—or buy from you. In this post, you’ll learn how to ditch the latte-flavored fluff and craft a “Spice Sentence” that hooks into your audience’s real seasonal struggles. With a clear formula, practical examples, and a repeatable checklist, you’ll walk away with a message that feels fresh, sticky, and ready to repurpose across every platform.